Brokers are expanding and changing their portfolios of benefits solutions— but that may not be enough to win new clients. That’s just one of the key findings of the 2020 BenefitsPRO/Eastbridgevoluntary benefits survey of producers. The survey collected data in February andMarch to explore how brokers are adapting to the increasingly competitive voluntarybenefits marketplace, and what they’re looking for in their carrier partners.
Here are seven ways brokers say they’re striving to differentiate themselves andexpand their expertise to stay on top of a rapidly changing industry.
Administration and service are keys to
broker success in the voluntary market
BY NICK ROCKWELL AND ERIN MARINO