Exhibitor GivEaways

Visit New Benefits at Booth

#700 for a chance to win a spin in the money cube. Drawing will be held during the cocktail reception on May 20, at 6: 15 pm. Must be present to win.

•;eflex;group (booth #517) – Bluetooth wireless speaker

•;MetLife (booth #516) – Large plush Snoopy

•;Lincoln;Financial;Group (booth

#506) – Fitbit Flex

•;Homeland;at;Work;Solutions

(booth #507) – $100 American Express card

•;AIG (booth #607) – Fitbit or Nutribullet blender

•;Cigna (booth #712) – Fitbit

•;IDT911 (booth #710) – $100

American Express gift card

•;EyeMed (booth #716) – Oakley sunglasses

Continued on page 4

SAVE THE DATE!

STOP BY THE REGISTRATION DESK TO SIGN UP FOR 2016

April 19-21

The Westin Diplomat, Hollywood, Fl

BY KATHRYN MAYER

SCOTTSDALE, ARIZ. — There are a lot of threats out there for benefits professionals: the Patient Protection and Affordable Care Act, mergers and acquisitions, rising health care costs and technology, to name a few.

But the biggest threat to your professional, and personal, success, is actually yourself.

That was the word from Jack Singer, president and CEO of Psychologically Speaking, to a room full of brokers at the opening keynote of the Benefits Selling Expo on Tuesday.

“I’m convinced every one in this room has a gift but not everyone opens it. All of us either have a best friend or an enemy in our head,” he said. Which one you choose it to be—either a motivating voice or a voice telling you will fail—“is the key to success, and also the key to your health and the success of your life,” Singer said.

He told brokers the way to
differentiate themselves from
just a “sales professional to a
world-class professional” is to
create a winner’s mindset with
“linguistic nutrition.”
“What you say to yourself has
to be nutritious, but it is usually
poisonous. You tell yourself,
‘I can’t do this. What if this
happens?’ You have to change
it not just for your career but for
your life.”
Here are ways to do that and
become a “champion benefits
professional.”

1) Recognize, and silence, your inner critic. There is a thing called “imposter fear” that hinders success for every single person, Singer said. “This is the thought in your heart of